Starting in February and ending in May of 2023, I accepted an internship role with the Digital Marketing team at at Circuit of The Americas (COTA), the premier destination for world-class motorsports events and entertainment. Below, I’ve given a brief description of my responsibilities and accomplishments, along with what platforms/softwares I used and how I used them throughout the duration of my internship.

• Created, managed and published all COTA website content viewed by 100,000+ unique users per month
• Drafted bi-weekly COTA newsletter sent to 400,000+ fans with an average of an 18% open rate and 1.4% click-through rate
• Launched 3+ fan engagement campaigns resulting in the addition of 5,500+ net-new fans to the COTA database
• Coordinated COTA media comp ticket process and tracked available inventory
• Catalogued essential COTA digital assets including photo and video content
• Drafted copy for landing pages, social media posts, targeted email campaigns and other digital channels
• Managed and updated COTA Virtual Chatbot to ensure accuracy of real-time information

Please contact me directly if you would like me to provide actual past work samples with COTA. View my freelancing work displayed underneath my internship descriptions.

Softwares/Platforms Used

WordPress

Managed, updated and contributed to the official COTA website, built landing pages, created events, posted blogs, uploaded multimedia assets and ensured all information was correct and up-to-date.

CraftedCMS

Managed, updated and contributed to the official Germania Insurance Amphitheater website, entering in-line event ads, uploading sponsor logos and ensuring all information was correct and up-to-date.

Aloompa CMS

Updated, managed and uploaded assets into the official COTA App while ensuring all information was correct and up-to-date.

Dropbox

Uploaded, organized and utilized stored photos for official use on web, social, app or email.

Tradable Bits

Created and managed fan engagement campaigns, tracked, viewed and reported metrics and results.

Concept3D

Used to create and manage pin locations on the interactive campus map inside of the official app. After each large event, the majority of pins would need to be updated to new locations before the next big race.

Ticketmaster Engagement

Drafted and built email marketing campaigns that promoted upcoming events, pre-sales, limited time offers, and bi-monthly newsletters for various subscription lists.

Survey Money

Created and updated surveys to be sent out and used for obtaining guest feedback on recent past events, striving to host the best events in the world.

Satisfi Labs

Updated and uploaded virtual assistant chatbot responses for the website.

Meta Business Suite

Broke down monthly invoices and credit card statements, sorted by event and gathered totals.

CanvaPro

Optimized official photos and logos to be used for web, social, app and email purposes.

YouTube Studio

Uploaded videos and managed COTA’s official YouTube channel.

Microsoft Office

Frequently utilized Excel, Word and Powerpoint.

Google Workspace

Used the company’s Google account to upload approved videos to the COTA Youtube channel and utilized the Google Drive to create and add-on to various Docs and Sheets.

Freelance Work

Please view the work I’ve completed for past clients!

Party Invitations, Itineraries – Made With CanvaPro

If you haven’t seen enough, make sure you check out my portfolio of projects completed through my Digital Media Innovation program at Texas State University here.